Launch Announcement

Mui × NORABI
Japanese Indigo dyed
Flower Bag

Why We Created This Bag

Living surrounded by flowers in the Netherlands has shown us that flowers are not only for special occasions, but are also familiar presences woven into everyday life.

In considering what kind of product could naturally fit into the daily lives of people in the Netherlands and bring them genuine joy, we conceived this flower bag. It has been carefully designed to securely transport flowers even during bicycle rides, while also serving as a tote bag for everyday use.

The bag is created in collaboration with NORABI, a Japanese indigo-dyeing brand that uses traditional Japanese techniques with all-natural materials. Each bag is carefully dyed by hand by skilled artisans, resulting in unique, one-of-a-kind pieces.

We truly hope this bag will make living with flowers even more enjoyable and add a touch of color to everyday life for people in the Netherlands.

From team Mui

Our Flower Bag’s Features

Practical for everyday life

Thoughtfully designed to securely carry flowers, even on a bicycle, and also usable as a tote bag.

Handcrafted & one-of-a-kind

Each bag is hand-dyed by skilled artisans, highlighting the unique beauty of indigo.

Made with natural materials

Crafted using all-natural fibers and dyes, respecting both tradition and the environment.

Order Information

We are offering a limited release of an original flower bag created with Japan’s traditional indigo-dyeing techniques.

Estimated Delivery:

Mid-April 2026. Purchasers will be contacted with details once finalized.

Pickup / Delivery Options:

  • Pickup at Mui Studio:
    Bags will be available for collection during the co-hosted exhibition and workshop with NORABI, taking place in mid-April 2026.
  • Shipping to a specified address:
    Available for an additional shipping fee, with deliveries starting in early May 2026.
place Order

Design Patterns

Please choose your preferred design.
Each bag is carefully handcrafted, the final pattern may vary from the photos.

1. Deep indigo(Plain)

A classic deep blue representing traditional indigo dyeing. Available in a solid, timeless design.

Choose

2. Basket pattern

Created using the “kago-zome(Basket-patterned dyeing)” technique.

Choose

3. Gradient

Features a beautiful gradient of blue, allowing the natural color of the undyed fabric to peek through.

Choose

4. Stripe

Using the traditional “ita-jime” technique, the fabric is carefully clamped between wooden boards, producing a distinctive pattern of deep and light blue stripes.

Choose

5. Check

Also dyed using the “ita-jime” technique. Each check pattern is unique, making every bag one-of-a-kind.

Choose

Don’t miss this limited edition!

Don’t miss this special collaborative flower bag edition with NORABI!

order now

Indigo Dyeing Process

A beautiful gradient created through repeated dyeing
“kago-zome(Basket-patterned dyeing)” technique
Indigo made from only natural materials
“ita-jime” technique
Norabi’s workshop in Chiba, Japan
Sunlight and air help bring the indigo color to life
The dyeing process is repeated multiple times for each design
Indigo is alive, the color changes each day
The color develops through oxidation
Multiple rounds of dyeing, washing, and drying
藍(Ai) / Indigo
Boiled in lye before dyeing

Our Collaborator
Ayaki Shinada
-Indigo Artisan

Ayaki Shinada is the founder of NORABI. She is deeply focused on Japanese indigo dyeing and is drawn to its sustainable, circular nature, which connects art, agriculture, biology, and fashion. She studied traditional fermentation techniques—sho-ai and hon-ai—and founded NORABI in 2022.

In 2023, she established her studio in Oamishirasato City, Japan. Today, it serves as a sustainable art hub where people from around the world can gather, learn, and create together.

Bag Specifications

Size

The bag features a rectangular shape measuring 45 cm (height) × 40 cm (width).

Perfectly suited for carrying a standard bouquet.

2-Way
Carrying Style

Designed with rope handles, the bag can be used in two ways:

1. Shoulder carry
2. Hand-carry as a tote bag

Adjustable Straps

The strap length can be adjusted to suit different body types and personal preferences.

Drawstring Bottom

The lower center of the bag features a drawstring design, allowing the opening to be adjusted securely to fit the size of your bouquet.

Materials

Bag: Cotton & Linen
Twill tape: Cotton

Both materials are made in Japan.

Sewing & Dyeing

From sewing to dyeing, each bag is carefully crafted by skilled artisans in Japan, one by one.

Please note:
The sample photos shown are for reference only. Each bag is carefully handcrafted, the final pattern may vary from the photos.
The final product will include the following updates.

  • The fabric will be slightly thicker than that shown in the sample photos.
  • The drawstring section in the middle will be positioned slightly higher on the bag.

Contact

Feel free to ask if you have any questions.

Mui Flower Design Studio

Address

Christiaan de Wetstraat 114, 1091NN, Amsterdam

Email

info@muiblossom.com

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